Methods of Consultation and Engagement of Communities

Methods

Purpose

GROUP WORK  
Focus Groups

Bring together a small group of people, generally not more than six to ten people, to discuss in an informal setting some issue in depth for between one and two hours.

NOMINAL GROUP TECHNIQUE Sets out a structured process to identify individual views and ideas to reach a group consensus.
Study circles

Consist of five to twenty people, who are brought together on several (at least three) occasions to discuss specific issues.

Workshops for real

Derived from public meetings, workshops and planning for real approaches, are named as such, because (a) the stakeholders actually have to work; and (b) they are made to feel they really make a difference in a real-live issue – and that consultation is not simply a token gesture.

Drama workshops

People – in the presence of a skilled facilitator – are encouraged to act out their interpretation of what they want, or what they do not want from a service.

Story Telling

Multimedia technologies offer a powerful medium for the documentation and dissemination of stories. Multimedia technologies allow: stories to be expressed in their most appropriate form e.g.

  • performance, dance, song, writing, cultural trails, painting etc;
  • Community members to tell and document their own story;
  • The opportunity to disseminate and educate the stories to the broader community, including students and tourists;
  • An extensive range of mediums to be used to tell stories e.g. photographs, text, sound, images, video etc.;
  • Stories to be transferred onto a range of formats including CD or DVD; or
  • Stories to be updated, modified and added.

Key associated outcomes comprise:

  • Enhancement of Social Capital by forging and strengthening relationships between community members and stakeholders;
  • Provision of vital input to Regional Sustainability Strategies;
  • Identification of community values and future aspirations;
  • Incorporation of all aspects of sustainability – economic, environmental and social – at the regional level;
  • Creation of a shared community story, vision and sense of place;
  • Engagement of all community members;
  • Development of concrete goals and strategies for the pathway to sustainability; and/or
  • Strengthening community cohesion and sense of place.
Planning for real

Allows people to see the impact of changes, possibilities and constraints they had not thought about and to express preferences, usually by presenting them with a plan or three-dimensional model of a local area or of some proposed development.

Conflict resolution

People with opposed views on some issue are identified and brought together in a group work situation, with a view to informing and educating each other about their respective concerns and reaching agreement about issues or working out solutions which all sides can accept.

Consensus building

Using a structured approach and a skilled facilitator, consensus building brings together, in a group work situation, representatives of different, but not necessarily opposed, interests to arrive at an agreed position or decision on some issue or solution to a problem.

Future search

About bringing together stakeholders to share a future vision for a community or an organisation.

Community visioning

Brings together different stakeholders for visualising a shared future for a community, perhaps many years hence, with a view to arriving at a goal acceptable to all concerned.

Round tables

Bring together 18 to 24 people from communities of interest at odds with each other (e.g. commercial and environmentalist), in the presence of a facilitator, to forge common approaches and solutions to local problems.

SURVEYS  
Questionnaires

The key instrument for the collection of information in social surveys.

Self-completion/postal questionnaires

Self-completion questionnaires involve respondents writing down their own answers to questionnaires, usually delivered to them by post but also quite often handed out to them at events, in public places, or possibly as part of a group work activity.

Interviews: household surveys

Constitute one of the main methods of collecting information in social surveys.

In-depth interviews

Use largely open-ended questions to record experiences or explore issues or problems in some depth and at some length with interviewees.

Telephone interviews

Skilled interviewers take respondents through a series of pre-determined questions on the telephone and record the answers on a record-sheet.

Observation: mystery shopping

Trained evaluators pose as customers/users of services and observe and report on such things as quality, promptness, reliability and friendliness of the service.

Participant observation

This research technique may be carried out through trained observers, cameras or by closed circuit television.

PANELS AND POLLS  
Standing citizen’ panels

Comprises 100-200 citizens who meet on a regular basis, say once a month, to act as a sounding board for issues of concern or importance.

Research citizens’ panels

This panel need not meet so regularly and they work with survey methods (questionnaires, interviews, etc.) to test public opinion on various issues.

Citizens’ juries

A representative, but very small, sample of the population meet like a court jury to deliberate a particular issue over a number of days.

Deliberative opinion polls

Allow the public to arrive at a modified view/opinion, after hearing the views of others.

Consensus conferencing

A panel of about 10-20 lay people put questions about a topic of scientific, political of social interest to experts, listen to the experts’ answers, and then reach a consensus about this subject before finally reporting on their conclusions at a press conference.

User panels/groups

User panels are a helpful way of keeping providers of services in regular contact with users of their services, who are thereby encouraged to become involved in the development of the service.

Referenda

An important means of ascertaining public opinion on some major issue or concern of great public interest.

Tele/electronic democracy

Advantage can be taken of developments in new technology, such as electronic networking, to sound out or test public opinion on various issues and make public information more readily available.

PUBLIC MEETINGS  
Public meetings in general

Public meeting is a generic term for any gathering of people brought together by an issue of common interest or concern.

Public scrutiny A way of involving the public in performance reviews of services, often by being represented on or giving evidence to performance review panels, meetings, etc.
Area/community forums

A means of bringing together various sections of the community, often at a neighbourhood level, and involving them in a wide range of issues of community concern.

Interest/issue forums

Use public meetings and other means (eg. user or standing citizens’ panels) to focus public interest on specific initiatives or areas of concern, such as community or pedestrian safety.

State of policy debates

This type of public meeting can follow the format of public meetings, but is expected to take a broader, longer-term perspective rather than focus on issues of more immediate concern.

Special events Can be organised in order to promote public understanding or obtain public understanding or obtain public feedback about existing or proposed policies or services, projects, plans, etc.
   
COMBINED APPROACHES  
Community needs assessment

Is a systematic approach to gathering information about an area and the needs of its communities, facilitating discussion, analysing each of these and disseminating the results for group work activities.

Village appraisal/community auditing Allows small rural communities to take stock of their needs and identify local issues.
Priority search

Makes use of focus groups and surveys, supported by specially developed software, to rank priority needs of an area.

Community / parish mapping An approach to answer the question what do you value about the place where you live?
Networking Groups of people, individuals, organisations, businesses etc., who are bound by a common commitment, interest of goal.

See Communities Scotland website for more detail.