Press Release
3rd September 2012
Council joins Twitter 24 campaign
On 18th September Shetland Islands Council will take part in a national campaign to encourage public engagement through social media.
Twitter 24 aims to raise awareness of the breadth and complexity of services offered by councils and give the public an overview of the full range of work that goes on in their local authority. This year the public are being encouraged to engage with councils directly by using the hashtag #mycouncil.
This year’s event will run from noon on 18 September to noon on 19 September.
Council Digital Communications Officer, Jordan Ogg, said: ‘The Council started using Twitter earlier this year with the @ShetIslandsCll address. Social networking is useful way for organisations to engage with the public and let them know about services. Taking part in Twitter 24 should help raise the profile of the Council’s feed, and hopefully people will join in by tweeting the #mycouncil hashtag when commenting on our services during the 24 hour period.’
This is the second year that Twitter 24 has taken place. Last year’s campaign saw 28 councils tweet thousands of times and reply to hundreds of direct messages during the event.
This year 31 local authorities are taking part.